For any Intrinsic Media queries, contact:
Steve Whitford
office: +27 87 808 7820
email: steve at intrinsicmedia co za
Profiles:
Stephen Whitford
BA English (University of Natal, Pietermaritzburg)
After completing a BA degree in English, Steve began his working life as a journalist. His experience as deputy editor of the student newspaper helped him secure his first job at the South African Press Association (Sapa), where he honed his trade as a journalist and acquired the business-critical skill of drinking exorbitant amounts of filter coffee while doing late night shift work.
Subsequent to this baptism of caffeine, he spent time first in financial journalism and then moved into technology writing for ITWeb (www.itweb.co.za), where he covered primarily black economic empowerment and mobile technology.
Having acquired a good understanding of technology he went freelance, writing for the likes of Brainstorm (part of the ITWeb stable) and consulting to First Tuesday (www.firsttuesday.co.za) He has also conducted research in partnership with the doyen of Internet (and urban legend) writing in South Africa, Arthur Goldstuck. Arthur is MD of World Wide Worx (www.theworx.biz).
While freelancing he began doing media relations for a number of small to medium enterprises and went onto writing retainers at several PR companies working on accounts like Sentech (www.sentech.co.za) and Softline Pastel (www.pastel.co.za).
Realising the need for quality media skills across the spectrum, he launched Intrinsic Media in 2005. Steve’s strengths include a strong grasp of the English language and an ability to apply wordsmithing skills to a strategic objective. The respect he enjoys among his friends and former colleagues in the media, and his ability to build and maintain networks of key contacts place him in a position to effectively conceive and execute corporate communication and branding programs as part of a company’s marketing and communication and, ultimately, business strategy.
While it may seem like all play, Steve also works very hard as the editor of Telkom Do Gaming. While everyone seems to think this involves sitting in front of a console all day, in reality Do Gaming is one of the busiest content sites in the country.

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